Bill Morningstar joined MLB Network in September as Executive, Vice President, Advertising Sales.
Since March 2001, Morningstar acted as Executive Vice President, Media Sales of The WB Television Network, and played a large role in launching The WB in 1994. While at the network, Morningstar worked with advertising agencies, media buying services and their clients, and was responsible for all network advertising revenues for The WB primetime, daytime, kids and digital. Morningstar was former President and Chief Operating Officer Jed Petrick's first hire at The WB.
Prior to joining The WB in 1994, Mr. Morningstar was a Vice President in the network group at Grey Advertising.
